Chloé Spring Summer Sunglasses Collection 2010/2011

Spring Summer Collection 2010-2011

Chloé’s eyewear is divided into a range of different themes:

The “must haves” come in very different styles with the common factors of being retro and vintage:

• The Tamaris (CL2104) model with its leather detail is recognizable by its aviator shape.
• The symbolic and oversized frame of the Heloise (CL2173) model in its chic version, embellished with Swarovski crystals.

• And Paraty, which stylishly alludes to the oval loop of the leather bag of the same name.

Every season, Chloé eyewear designs a model for use in its advertising campaigns. In 2010 the four corners of the Myrte (CL2119)model are embellished with real leather. The classic chic and reinvented Chloé frames will be presented in all of this season’s publicity material. For a comprehensive range, Chloé also designs more classic models such as Cléome a timeless and simple shape, acetate frames and metal detailing with an antique effect. Mahonia (CL2207), a metal model with transparent sides.

Sally, inspired by the leather line of the same name. And finally, Belladone (CL2201) with its mix of translucent and opaque materials that enrich the Chloé eyewear collection.

The new Chloé fashions for the 2011 eyewear line are unique: vintage inspirations combined with the highly feminine detail of current high-street trends characterize these models:

•  Alysse: jeweled chain detailing on the front and sides for frames that are both high-fashion and easy to wear.
  Eclipse: multiple logos and various shades for these ultra light frames.
• Myrte Strass: all four corners of these glasses are metal; Chloé’s signature sunglasses are decorated with Swarovski crystals.
• Mélisse: the knot, omnipotent in high street fashions, the decoration on the front and sides is reminiscent of chiffon pleats.
  Erine: scalloped designs from the high street fashion line designed by Hannah MacGibbon, bold shapes that make 2011’s spring-summer collection stand out.
• Kéria: a new, modern and very vintage logo. This imposing model in gradated colors takes on a whole new allure.
  Ammi: the sun wear version of these best-selling prescription frames with beveled joints representing various cosmetic products for a design that is faithful to the ultra feminine original model.

Chloé prescription eyewear is available in two special ranges, each one inspired by a different kind of woman:

• The more sophisticated range, which is somewhat unusual, offering creative, sometimes avant-garde models.
• The more conventional range is for elegant, refined women. the shapes are oval, gentle, in a very feminine, chic style.

Certain sunglasses inspire prescription eyewear, so that the overall range has coherency and the products are coordinated. The “retro” style influences some prescription models, reflecting the current vintage trend. The collection features 75% plastic models and 25% metal models.

The most jet-set brand in the world

Many world-famous celebrities have adopted this chic, modern style, wearing Chloé glasses with natural charm. This season favorite models chosen and worn by the stars this year: Tilia (CL2180), worn by Leighton Meester, Hilary Duffet Christina Aguilera, Héloïse (CL2172), in black, chosen by Rihanna. Myrte (CL2119), a favorite of Naomi Campbell, Jennifer Lopez and Cameron Diaz last season, can now be seen perched on the nose of Drew Barrymore and Katie Price. Tamaris (CL2104) has been eagerly adopted by Rachel Bilson and Taylor Momsen.

About Chloé

in 1952, Gaby Aghion and Jacques Lenoir presented a line of luxury ready-to-wear clothes for romantically inclined women looking for a touch of elegance. The Chloé brand was born. the studio saw a succession of talented designers who made a name for Chloé: Maxime de la Falaise, Gérard Pipart, Graziella Fontana and Tan Giudicelli. Ten years later, Karl Lagerfeld took over as the brand’s artistic director, and he led the fashion house for 25 years, establishing the bohemian chic spirit of Chloé. In 1997 Stella McCartney became artistic director, bringing a new vitality to the brand with her flair for sensuality, making Chloé more glamorous and more modern. Eyewear joined the lineup of Chloé accessories in 1998. Phoebe Philo, longtime assistant to Stella McCartney, was the natural choice as artistic director after Stella’s departure.

The sensual world of Chloé appeals to women at a very early age, and a specific line was developed for them in 2000, known as “See by Chloé.” and because history has a tendency to repeat itself, Phoebe’s assistant, Hannah

MacGibbon, became artistic director of Chloé in 2008. A graduate of St. Martins school in London, she has reinterpreted the Chloé values and takes inspiration for her designs from the very essence of the brand. Hannah MacGibbon also participated in the launch of Chloé perfume, which is now a worldwide success.

In close harmony with the brand, this English designer conveys a complete creative vision through femininity, elegance and softness, while continuing the tradition of luxury of the Chloé brand. Hannah seeks to establish coherency among the different product lines by coordinating the accessories with the ready-to-wear collection.

Chloé eyewear is part of this strategy. Each model reflects the brand’s codes with a strong identity, in keeping with the Chloé style. The collection offers a wide range of colors, both natural and discreet, to bring out the volume and shape of the design as well as the qualities of the materials. The frames always combine an elegant design with a strong identity. In terms of style, the common denominator between all the models is a metal rivet on each tip, as seen on all the brand’s accessories. Chloé eyewear includes a total of 34 models of sunglasses and 33 models for prescription eyewear, all of them chic and graced by a vintage touch.

Chloé is distributed by: 100 brand boutiques and 560 multi-brand outlets: 390 in Europe and the Middle East – 110 in the US – 70 in Japan – 90 in Asia Pacific.